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KBM Group is pleased to announce its participation at Forrester's Marketing Leadership and Customer Intelligence Forums 2012 — and you're invited!

Are you prepared to turn up the heat from lukewarm digital experimentation to fully-baked strategies that deliver results?

In the second digital decade – which we are in now – the customer is in control. The onus is on marketers to engage customers and their rapidly growing use of old and new access points to discover, explore, buy, and engage with brands.

To win in this new landscape, marketers must tie customer knowledge into the product design, customer experience, and marketing messages in ways not previously possible — to deliver a single, personal brand experience to each customer that the company serves.

At Forrester's Marketing Leadership and Customer Intelligence Forums, Forrester analysts and marketing executives will answer important questions about how marketing must survive and thrive in the age of the customer:

• How can you assess consumer uptake of new innovations?

• How do you build deep customer knowledge to drive competitive advantage?

• How do you drive deep, personalized customer engagement?

• Who should lead the movement to customer obsession?

• What role does technology play in customizing and synchronizing marketing efforts across channels?

Forrester's Marketing Leadership and Customer Intelligence Forum attendees receive complimentary access to both Events, which are being held simultaneously to allow you to network with more business leaders, bring additional team members, and access valuable additional content relevant to your challenges and responsibilities.

Be sure to register with our promo code for reduced pricing. We look forward to seeing you at KBM Group booth 111 in Los Angeles!